Why Perform Smartphone Owners Purchase Tablets?
January 27th, 2012
For a company which business depends on collecting data, Google sure was slow tabulating its report on smartphone usage. The study is available today, but the data is already outdated given strong holiday e-book reader and tablet sales and global impact of 37 million iPhones sold during fourth quarter — the startling number Apple released yesterday. still there are some fascinating trends here that likely will prove true had Google collected data in December or January rather than September-October.What I find perplexing: 17 percent of US smartphone owners also have tablets — 11 percent in Japan, 10 percent in United Kingdom and 8 percent each in France and Germany. Note: this data, as the rest, is for smartphones privately used. The percentages likely would be higher when including business use, and the trend is accelerating, says Google. my question, and this is really for you to answer: why buy a tablet if you have a smartphone? Remember, Google isn’t tracking PC owners who buy a tablet, but smartphones users who do.